Why is going darker more complicated than you think?

For hair to lighten, the undertone has to be removed from your natural hair to create a desired blonde result.

To create a long lasting brunette, your stylist will need to add that undertone back in your blonde hair before applying your desired darker shade.

This process is often referred to as filling. It helps create a more balanced and long lasting result and reduces the risk of the colour looking hollow, dull or uneven.

Choosing the right brunette

Not all brunettes are the same.

Some of our favourite options include:

Rich chocolate: A glossy, deep brunette with beautiful richness.

Mocha brown: A softer neutral brunette that offers depth without looking too dark.

Warm Caramel or Chestnut brunettes: Perfect for clients who love warmth and dimension.

Cool brunette: A more muted result for those who prefer less warmth.

Golden or Copper tones

The right shade will depend on your natural colouring, existing hair and personal preference which can be agreed on by consultation.

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What about your hair's condition?

If your hair has been heavily lightened, its condition needs to be assessed before making a major colour change.

Your stylist will consider your colour history, the strength of your hair and how much colour work is needed to achieve your goal.

They may also recommend your some in salon treatments or professional at home haircare to prep your hair, and care for it long after your appointment.