Hair inspiration, expert advice and everything in between.
Hair damage can happen gradually, which means you don't always notice it straight away.
You might find your hair isn't styling the way it used to, feels rougher than normal or seems to break more easily.
Understanding the signs of damage is the first step towards looking after your hair properly.
Healthy hair generally feels smoother, shiner and easier to manage. If your hair feels brittle, tangles easily or lacks softness, it may be dryness or damaged.
If you are seeing shorter broken pieces throughout your hair or your ends are becoming increasingly thin, it may be a sign that your hair fibre is weakened.
Excessive heat styling, chemical services and envirnomental stresses like the harsh water or UV Rays can all contribute.
Hair that has been significantly compromised may feel unusually elastic or gummy when wet.
This is particularly important to consider if you regularly lighten your hair.
Damaged or porous hair happens when the hair lacks and can't retain moisture because the cuticle is damaged. Your hair also can struggle to hold onto colour or toner, your colour may fade more quickly, appear inconsistent or lose it's shine.
This is a warning sign that your hair needs some love.


The first step is to understand what's causing the problem.
You may need to reduce heat styling, adjust your home-care routine, change how frequently you lighten your hair or incorporate professional treatments.
At Iconic Hair, we can assess your hair during your appointment and recommend suitable options.
Our Absolut Repair Molecular treatment is designed for damaged hair and works to rebuild aspects of the hair's internal structure, helping improve strength, elasticity and movement.
The right treatment will depend on your hair's condition and needs.
Remember, no treatment can instantly reverse every type of damage. Maintaining healthy hair takes time, consistency and sometimes a change in your colour routine.
Explore our professional hair treatments.
Mon: 9am - 5.30pm
Tues/Wed/Thur : 9am - 7.30pm
Fri: 9am - 5.30pm
Sat: 9am - 3pm
Sun: Closed
First Floor,
91 Sir Tim Wallis Drive,
3 Parks, Wanaka 9305,
New Zealand